About Knauf Maxwell Insurance Services

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Knauf Maxwell Insurance Services

As one of the top insurance agencies in Southern California, Knauf Maxwell Insurance knows about the threats that face our communities – and we’ve been working to mitigate those risks since the beginning.

The Knauf and Maxwell names are respected and recognized in the insurance community going back to the 1930’s. Knauf Maxwell Insurance is a full-service insurance broker that handles the employee benefits, property and casualty, risk management needs, and personal insurance for clients across the US.

Meet Our Executive Team

Bill
Executive Vice President

Bill Knauf

Bill grew up locally in Glendale. He studied business at USD and graduated in 1976 with a Bachelor’s degree in Business Administration.

Bill grew up locally in Glendale. He studied business at USD and graduated in 1976 with a Bachelor’s degree in Business Administration. Shortly after college, Bill joined his family insurance agency in 1978. His focus is on providing business insurance to his commercial clients with an emphasis on small to medium size companies who benefit from the breadth of knowledge he brings to the table. In 1999, along with his partners, Bob Knauf and Bill Olhasso, Knauf Insurance Agency joined Arroyo Insurance Services. The decision to join Arroyo was a natural, as Bill, Bob and Bill could continue to operate their branch office while gaining the benefits of being involved with a large regional broker.

Bill has been involved in the local Insurance Association for years and was president in 1995. He is also involved in Glendale Rotary and Pasadena Elks Lodge.

billk@kmins.com | (323) 982-4638

Justin
Vice President

Justin Di Bene

Responsible for leading middle market commercial marketing efforts and key client acquisition for Knauf Maxwell Insurance.

After obtaining his BS in Business Administration and Management from CSUN, and after a stint in the construction and restaurant industries, Justin started his own insurance agency with 2 partners in 2014. 3 years later, he met Bob and Bill Knauf and has since been an integral part of the organization. Justin is now responsible for leading middle market commercial marketing efforts and key client acquisition for Knauf Maxwell Insurance and Foundation Risk Partners.

Justin’s focus is on mid-sized companies in the manufacturing, construction, and professional services sectors, among others. Justin helps clients not only place complex insurance and alternative risk management solutions, but assists with implementing HR, benefits, payroll, safety, and contractual review.

Justin is a motorsport enthusiast, and loves to spend time with his young children. As a family man and dedicated professional, Justin serves his referrals, clients, and partners with integrity and passion.

justind@kmins.com | 818-605-2955

Bob
Executive Vice President

Bob Knauf

Bob works with business clients in developing comprehensive insurance programs that fit with each of their unique risk tolerance.

Bob started his insurance career in 1982 and works with business clients in developing comprehensive insurance programs that fit with each of their unique risk tolerance. From new start-up businesses to mature companies, Bob works to align insurance premiums with their budgetary needs while explaining and educating clients on products to help reduce their risk profile. He enjoys working with all types of companies, including providing his expertise to start-ups looking for budget-conscious solutions in the early years and educating owners and management on their needs as a company grows.

Bob grew up in Southern California, attended college at CSU Chico, and worked in banking for four years before joining the insurance industry. He is married with two children and enjoys refereeing soccer for AYSO. He is also a lifelong snow skier, which he enjoys.

bobk@kmins.com | (323) 982-4637

Tim
Vice President

Tim Goodrich

Tim Goodrich is one of only a few nonprofit insurance agents in California who comes from the nonprofit sector.

Tim Goodrich is one of only a few nonprofit insurance agents in California who comes from the nonprofit sector. After serving 4 years in the military, including 3 deployments to the Middle East, Tim co-founded a nationwide nonprofit veteran’s organization. Since then, he’s served as a staff member, board member, volunteer, and consultant to various nonprofits.

Tim earned a Master’s in Public Administration from USC and served two terms as a Councilmember in the City of Torrance. In his spare time, he enjoys hiking, backpacking, skiing, and flying.

timg@kmins.com | (323) 982-4640

Juliann
Personal Lines Manager

Juliann Balla

Juliann is passionate about helping others through proactive risk management and a personal, consultative approach.

Juliann is passionate about helping others through proactive risk management and a personal, consultative approach. She has been helping clients navigate the insurance waters since 1988. Juliann’s attention to detail and superior client service makes her a valuable member of the Knauf Maxwell team.

Juliann currently serves as a personal lines broker specializing in crafting insurance programs for High-Net-Worth families and individuals. She also manages the personal lines department coordinating the efforts of her team to always provide the best options and solutions for our clients.

Juliann values education as she believes there is always something new to learn in the insurance industry. She holds a National Alliance for Insurance Education and Research designation for both a Certified Insurance Counselor and Certified Personal Risk Manager.

Juliann has two beautiful daughters and three amazing grandchildren she loves to spend time with.

juliannb@kmins.com | (323) 982-4626

Bruce
Executive Vice President

Bruce L. Maxwell

Bruce worked as a CPA for six years before joining the family business at his dad’s insurance agency.

After earning his Bachelor of Science degree in Business Administration at UC Berkeley and his MBA at USC, Bruce worked as a CPA for six years before joining the family business at his dad’s insurance agency. Over the past 30 years in the insurance business, Bruce has served as President of the local association and Director of the statewide Independent Insurance Agent and Brokers organization where he earned numerous leadership awards for service to the community.

In 2012, Bruce founded his own successful commercial insurance agency and joined Arroyo Insurances Services in 2015.

brucem@kmins.com | (323) 982-4650

Sam
Vice President

Samuel Maxwell

With digital hacking and ransomware attacks on the rise, he is a specialist in cyber liability insurance.

Born and raised in Los Angeles before attending the University of Wisconsin-Madison, Sam is otherwise a life-long resident of LA. Serving the community as a third-generation commercial insurance broker, Sam enjoys meeting new and prospective clients, and educating business owners about the modern risks their business’ face.

With digital hacking and ransomware attacks on the rise, he is a specialist in cyber liability insurance. In addition, Sam is also an expert is worker’s compensation insurance, implementing loss control measures, and working with businesses to reduce and close out existing claims.

He is an avid sports fan, exceedingly proud Badger alumni, competitive fantasy football player, amateur golfer, and an expert in breakfast burrito and deli-sandwich establishments across the city.

samm@kmins.com | (323) 982-4624

The Knauf Maxwell Principles

As a full-service independent agency founded in the 1930’s, it’s our goal to provide personal, business, health and life insurance that prioritizes you. We aim to know you, our clients, personally and grow in excellence every day so you feel prepared, protected and enveloped by our team. Through dedicated service, we strive to earn your trust so that we may be your Dedicated Insurance Resource.  Our decisions, actions and interactions are steered by our core values:

Integrity

Guided by leading industry standards, we are motivated to serve you with strong moral principles and transparency by providing the best recommendations for proper coverage.

Innovation

By remaining current in the industry, we provide contemporary, state the art insurance solutions that fit your particular needs and goals.

Dedication

We prioritize customer service daily; when you contact us we strive to assist with claims, policy changes and questions to the best of our abilities.

Founders and Principles

Founders and Principals

Executive Team

Executive Team

Mgt Team

Mgt Team

Team group

Team group

Executive Team

Executive Team

Mgt team funny

Mgt team funny

Admin and Commercial lines Acct Mgt

Admin and Commercial lines Acct Mgt

A Foundation Risk Partners Company

As a Foundation Risk Partners company, Knauf Maxwell Insurance remains rooted in its founding principles – and focused on caring for our clients. By cultivating relationships with carrier partners, we offer a complete range of protection for all your personal, business, health and life insurance needs. We take the time to get to know you, providing customized plans, fresh products and programs – and service that feels like family.

Learn More about FRP

The Knauf Maxwell Mission

The motto for the Knauf Maxwell offices has always been to place your Business and Family first, and ever since the agencies were founded over 75 years ago, we have worked hard for you. Prior to joining Arroyo, the Los Angeles office was known as the Knauf Insurance Agency and the Encino office was known as Bruce L. Maxwell Insurance Services. We both joined the Arroyo Insurance Services Group to take advantage of being part of a larger organization to deliver the widest array of insurance products at the most competitive prices.

Proactive risk management services.

Personal, consultative approach.

High level of service, local and involved in the community.

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